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How Joao Fonseca is transforming tennis in Brazil and ending a ‘big problem’ the country has always had

Photo by Ezra Shaw/Getty Images for Laver Cup
Photo by Ezra Shaw/Getty Images for Laver Cup
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Joao Fonseca has enjoyed a promising debut year on the ATP Tour so far, with the Asian and Indoor hard-court swings still to come.

Since bursting onto the scene at last year’s Next Gen ATP Finals, the Brazilian has secured the first title of his professional career and has cracked the world’s top 50 already. 

Though his Grand Slam campaigns have only gone as far as the third round, the 19-year-old has picked up some big wins at majors, including two straight-sets victories over Andrey Rublev at the Australian Open and Hubert Hurkacz at Roland Garros.

With Fonseca’s Laver Cup triumph as part of Team World, the young star is continuing to deliver on the biggest stages in tennis and is transforming the sport in his home country.

Joao Fonseca celebrates during his win over Flavio Cobolli at the 2025 Laver Cup
Photo by Ezra Shaw/Getty Images for Laver Cup

Former French Open semifinalist explains Joao Fonseca’s impact

Former French Open semifinalist and compatriot of Fonseca, Fernando Meligeni, claims he is changing the way tennis is viewed in Brazil.

In an interview with ‘Clay‘, Meligeni said: “This is a very important moment for Brazilian tennis, one that we didn’t even experience in Guga’s era.

“All the companies are killing themselves to get into tennis. The strength of Argentine tennis is still unmatched, incomparable. But Brazilian tennis is coming on strong.

“We have Joao (Fonseca) and Bia (Beatriz Haddad Maia) as the two big names. They have their good moments and their bad moments, but you have two players in the top 50 in the world rankings and with a strong presence in Brazil.

Joao Fonseca of Brazil celebrates a point win against Tomas Machac of Czech Republic during their Men's Singles Second Round match on Day Four of the 2025 US Open at USTA Billie Jean King National Tennis Center.
Photo by Elsa/Getty Images

“And there are other young players coming up behind them. So people are starting to discover tennis and dispel the big problem that Brazil has always had, the idea that tennis is an elitist sport.

“The idea that it’s nice, yes, but very expensive. There’s another factor, which is the sponsors. All the banks are in tennis today.

“All the insurance companies are in tennis today. Many are fighting to get into tennis, and that fight is great for the sport.”

Joao Fonseca’s sole victory at the 2025 Laver Cup

After a second-round exit at the US Open, Fonseca concluded his time in North America with a debut appearance at the Laver Cup.

He claimed a statement win on day one of the annual event, besting Team Europe’s Flavio Cobolli in straight sets, and giving Team World their only point on the opening Friday.

Amid excitement from fans at the prospect of him going up against Carlos Alcaraz, Fonseca was not selected to play the world number one and was the only player on Andre Agassi‘s side to appear in just one match at the Laver Cup.

Despite not featuring on day two or three, he became the youngest player to win a match at the competition since its inauguration in 2017.